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Last Updated: 5-1-2014

This privacy policy describes how collects and handles information. By visiting our website,, you are accepting this policy as described below. We respect and understand the importance of your privacy and encourage you to review the policy which may be updated periodically. If you have any questions concerning this policy, please contact us, and we will be glad to help.

What Information is Collected

We use Universal Analytics from Google. This service uses first party cookies to collect anonymous information about visits to our website which includes, but is not limited to, which pages are viewed, how fast pages load, and IP addresses (for geotargeting). It is a violation of Google’s Terms of Use to merge IP address with personally identifiable information, and we will not do so. Additionally, you may opt-out of Universal Analytics.

Our implementation of Universal Analytics supports Display Advertising which makes use of the third-party DoubleClick cookie to facilitate Remarketing with Universal Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Universal Analytics Demographics and Interest Reporting. Using Remarketing with Universal Analytics enables us to advertise online by allowing third-party vendors, including Google, to show our ads on sites across the internet. Universal Analytics Demographics and Interest Reporting uses data from Google's interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Universal Analytics to help us better understand the visitors to our website so we can improve their experience. You may customize your Ads Settings in Google, or optionally opt-out of the DoubleClick cookie altogether.

When creating an account, you will be asked for some basic information such as name, contact information (including email address), and demographic information (including mailing address) which will be used to facilitate better service to you such as providing your order history. You may also checkout as a guest, in which case the same information is required to process the order, but an account will not be created for you to store, update, and manage your information. If at any time you enter your email address, including checking out as a guest, your email address is stored so that we can follow up with you even if you fail to complete the order. However, we provide an unsubscribe link in the follow up email so that you can remove your email address from our records if you wish.

Cookies and Web Beacons and third-party vendors, including Google, use first-party cookies (such as the Universal Analytics cookie), third-party cookies (such as the DoubleClick cookie), and web beacons together to inform, optimize, and serve ads based on someone's past visits to our website, and also to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.

We also use first-party cookies to enable various feature of our site, such as remembering your preferences and enabling the shopping cart. We make use of third-party cookies to add functionality like suppressing offers you have previously declined, managing the availability of our live help, and providing access to social networks. Web beacons are used to facilitate the processing of information and can be used to improve the user experience on our site (for example they may be used to improve page loading speed on your device).

What Information is Shared does not voluntarily share any information we collect with third-parties for commercial purposes. Your information may be shared with:

Third-Party Service Providers: To provide quality customer service, we utilize other companies for services including, but not limited to, shipping, processing credit card payments, analyzing data, and sending email and postal mail. Your personal information can be accessed by these third-parties in order to perform their functions, but they are not permitted to use it for other purposes.

Legal Compliance: We will cooperate with legal authorities to provide them with any information required to fulfill compliance with the law.

Protection of and Others: We may release information to protect the rights and safety of, our users, and others.

Business Transfers: If buys another business unit, this unit will gain access to the information has collected. Likewise, if is bought by or merges with another company, whether voluntarily or involuntarily, control of the information has collected will be transferred to the new business unit.

Social Networking: provides access to social networking features on our site. Any information entered here will be subject to the privacy policy of the respective network.

Security of Your Information uses 128-bit encryption with TLS 1.2 on areas of our site that require you to provide personal and account information. We only show the last four digits of your credit card on order confirmations, and do not store your credit card number (just the last four digits for order validation purposes). However, we recognize and acknowledge that there are inherent risks with ecommerce, and we cannot guarantee security. We encourage you to be proactive by keeping your browser and operating system updated and logging off our site when you are finished. Please contact us immediately if you believe your account has been compromised.

Accessing and Updating Your Personal Information

If you create an account with on our site, you may log in to access your account information. You are also able to update your personal information after logging in. Please contact us if you want to remove your account, and we would be happy to assist you.

Your Privacy Options

You may opt-out of Universal Analytics if you do not wish to provide anonymous information via this Google platform. You may also customize your Ads Settings in Google, or optionally opt-out of the DoubleClick cookie, to limit targeted advertisements.

We provide an unsubscribe link at the bottom of our promotional emails so that you can discontinue the correspondence and remove your email from our list.

You may update your personal information online by logging into your account. Please contact us if you want to remove your account, and we would be happy to assist you.

You may choose to disable all cookies. This will prevent information from being collected; however it will also prevent you from adding items to your cart or checking out online.

Links contains links to other domains. These links do not imply recommendation of the sites, nor does this privacy policy cover actions taken on those sites. Please read the privacy policies these sites have posted to understand how they collect and use personal information.

Non-US Users is owned and operated in the United States of America. Non-US users should take note that any information gathered on our site is transferred to the United States. By using you consent to this transfer and acknowledge that you understand that the privacy of the information we gather is subject to the laws of the United States which may or may not provide the same level of protection as your country.

Children and Privacy is not directed towards an audience of children under the age of 13. We do not knowingly collect information from children under the age of 13 (unless verified parental consent is provided), and if it is discovered it will be deleted from our records. We realize that children may not fully understand the implications of this policy in order to make an informed decision about their privacy, and encourage parents and guardians to involve themselves in their children’s online habits in order to provide guidance and ensure that their children’s privacy is protected. does not sell products or services to children under the age of 18 without the consent of a parent or guardian.


If you have any questions about this policy and how it affects you, please contact us. You can email, call 1-800-826-4405, or write us at 8101 International Drive, Wausau, WI 54401.

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